Not every company needs a full-time Chief Marketing Officer.
But almost every growing company needs CMO-level thinking.

Startups and medium-sized companies often hit the same inflection point:

• growth is slowing or unpredictable
• marketing feels tactical instead of strategic
• founders or product leaders are “doing marketing on the side”
• teams execute well… but without clear positioning or focus

That’s the gap a fractional CMO fills.

Hiring a full-time CMO can feel heavy (and expensive).
But not having senior marketing leadership is often even more costly.

A fractional CMO gives you:

👉 Strategic clarity
Clear positioning, sharper ICPs, focused go-to-market choices, and fewer “random acts of marketing.”

👉 Senior leadership without full-time overhead
Someone who has done this before, can make the calls, align teams, and move fast — without adding permanent fixed cost.

👉 Hands-on execution + structure
Not just slides and frameworks, but building the engine: processes, metrics, reporting, team coaching, and ownership.

👉 Momentum during transitions
Launches, rebrands, new markets, reorganisations, or preparing for funding — the moments where experienced leadership matters most.

Over the years, I’ve often stepped into exactly these kinds of situations.

Sometimes inside larger organisations, sometimes in smaller, faster-moving environments where everything had to be built from scratch.

Different contexts, same pattern:

• define the story
• align product & marketing
• build a realistic go-to-market plan
• professionalise the team
• make impact measurable

And then help the organisation stand on its own feet.

That’s what I like about the fractional model:
it’s not about “being the CMO,” it’s about making marketing work as a growth engine — and leaving the company stronger than when you arrived.

If you’re at that stage where marketing needs senior direction but not necessarily a full-time executive yet, a fractional setup might be exactly the sweet spot.